I know, because one of the people running it is one of my best friends. (The other is her boyfriend, whom I have not yet met, but I imagine he's fairly awesome as well, since she's dating him.) The store is AirshipDelirium, the adorable redhead in the photos is my friend, and they're making a 2010 Steampunk Calendar that's available for preorder, so have a look! At the risk of being pushy, I'm recommending you buy it as well, because it looks really cool.
As for me, I'm working on a custom order for two men's hats. I said I'd have them in the mail by Thursday - so wish me luck!